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Sony India has a new brand ambassador
BY Connect Newsroom, Mar 6, 2025 7:56 PM - REPORT AN ERROR
Karan Aujla is thye new brand ambassador for Sony India. (Photo: Instagram/karanaujla)
Sony India has appointed Punjabi singer Karan Aujla as the new brand ambassador for its audio category. Prior to this, the role was held by King, who had been associated with the brand since his official announcement in May 2023.
With Karan Aujla now on board, Sony plans to enhance its ULT portfolio, which was rebranded in 2024. This lineup includes premium headphones and wireless speakers, featuring advanced technologies such as noise cancellation.
Commenting on the partnership, Karan Aujla shared that Sony has been a part of my musical journey for years, and he is excited to team up with a brand that shares his passion for delivering powerful, high-quality sound to audiences.
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