OTTs fear factor

Post the unsatisfactory performance of Akshay Kumar starrer Laxmii, the OTT giants are now in two minds with regard to their acquisitions of big feature films like Bhuj: The Pride of India and Coolie No. 1 and others.

The films have fetched huge amounts for direct to digital premiere and have been acquired by the giants without watching the film in advance. However, most of the OTT films have failed to do well on the respective platforms, and their back to back debacles has made OTT heads to demand for an advance screening for all their acquisitions henceforth and decide on the price to buy the films based on the content.