Apple has launched its new iPhone 15 Series today and for the first time the company has given a USB C charging port in it.

The new lineup includes iPhone 15 starting at US$799 and iPhone 15 Plus starting at US$899.

Apple chose not to raise prices during a tough period globally for smartphone sales. For the Pro series, prices start at US$999 and the Pro Max at US$1,199, the same prices as last year for the same levels of storage, available starting Sept. 22.

Both the Pro and other iPhone 15 models will have a brighter display and a 48-megapixel camera as well as 100 per cent recycled cobalt in their batteries.

Apple said the iPhone 15’s satellite connectivity can now be used to summon roadside assistance.

Apple said the iPhone 15 Pro Max – the largest phone the company makes – will have a new camera lens with a longer optical zoom than previous models.

Company also said that the new USB-C connector on iPhone 15 Pro models will allow videographers to record high-quality video directly to an external hard drive.

The Apple Watch Ultra 2 has new features for cycling and diving and what Apple said is the brightest screen it has ever made. The Series 9 will start at US$399 and the Ultra 2 watch will start at US$799 and be available Sept. 22.