Rani Mukherjee in Mardaani/ Facebook
This Diwali, three of the biggest multiplex chains of India – PVR Cinemas, INOX and Cinepolis are coming together to celebrate 50 years of Yash Raj Films in cinemas.
YRF, through its 50 years marketing initiative, has decided to support multiplexes by giving its library, without charging any fee.
Also, the parties have also decided to cap the ticket price to just Rs. 50 for all films because YRF and the exhibitors want people to come back to the theatres.
YRF’s iconic blockbuster films like Kabhie Kabhie, Silsila, Dilwale Dulhania Le Jayenge, Dil To Pagal Hai, Veer-Zaara, Bunty Aur Babli, Rab Ne Bana Di Jodi, Ek Tha Tiger, Jab Tak Hai Jaan, Band Baaja Baarat, Sultan, Mardaani, Dum Laga Ke Haisha, among many others will be screened across the country.
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