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Apr 5, 2024 1:10 PM - Connect Newsroom

TD and Cricket Canada come together for the love of the game

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This brings together two well-known organizations that are committed to the future growth of Cricket, as well as supporting new community engagement initiatives.

Cricket Canada and TD Bank Group (TD) announced a new sponsorship marking a significant milestone in Canadian cricket history as TD moves to support the growth and development of cricket locally.

This brings together two well-known organizations that are committed to the future growth of Cricket, as well as supporting new community engagement initiatives.

Through the sponsorship, TD will be the official bank of Cricket Canada’s National Teams and help build Canada's vibrant cricket-loving community. The sponsorship will help Cricket Canada enhance grassroots development programs and improve access to National Teams and players for young fans and enthusiasts.

“We are thrilled to welcome TD as the Official Bank of Cricket Canada," said Rashpal Bajwa, President of Cricket Canada. "This is more than a sponsorship; it represents another significant step forward for our organization and the entire cricket community in Canada. With TD's support, we are confident in our ability to enhance the cricketing experience for our National Teams, players and fans across the country, while also driving the growth and development of the sport at all levels."

As part of the new sponsorship, TD will be prominently featured on the official kits and training gear for Canada’s National Teams. This includes new custom kits being designed for the Men’s National Team’s highly anticipated first appearance at the ICC 2024 Cricket World Cup in June. TD will also be an official sponsor of Cricket Canada’s National Women’s Team in 2025.

"TD is excited to become the official bank of Cricket Canada," said Tyrrell Schmidt, Chief Marketing Officer, TD. "We’re proud that the athletes representing Canadian cricket will wear the TD brand in this unique reflection of our exciting new sponsorship."

The 2024 cricket calendar represents a landmark year for Cricket Canada, with the Men’s National Team set to participate in several global events. The pinnacle of the year will be Canada’s first appearance at the ICC Men’s T20 World Cup, with the team’s matches being played in Dallas, New York and Florida. The year rounds out with matches scheduled against The Netherlands, USA, Oman and Nepal in August and September.

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