28.22°C Vancouver

Jun 29, 2020 4:19 PM -

Lululemon, MEC and Arc'teryx join international brands in Facebook ad boycott

Share On
lululemon-mec-and-arcteryxjoin-international-brands-in-facebook-ad-boycott
In this March 29, 2018, file photo, the logo for Facebook appears on screens at the Nasdaq MarketSite in New York's Times Square. THE CANADIAN PRESS/AP/Richard Drew

Lululemon Athletica Inc., Mountain Equipment Co-op and Arc'teryx are joining a growing list of top international brands vowing not to advertise on Facebook Inc. in July because of hateful content that continues to spread on the social media platform.

The Vancouver-based athleticwear companies confirmed to The Canadian Press that they are pulling their paid ads from Facebook and joining the #StopHateForProfit boycott that has already been supported by Coca-Cola, Unilever, Honda America, Patagonia and more.

Champions of the boycott say Facebook has not done enough to keep white supremacists and racist, false and dangerous content off its platform.

They are also disappointed that Facebook has allowed incitement to violence against protesters fighting for racial justice in the wake of the deaths of several Black Americans.

MEC says in an email to The Canadian Press that its boycott came into effect on June 25, when it pulled its organic content and paid ads from Facebook and Instagram until the end of July.

Lululemon tweeted its support for #StopHateForProfit and says it is actively engaging with Facebook to seek meaningful change, while Arc'teryx says Facebook profits will never be worth promoting hate, bigotry, racism, anti-Semitism and violence.

Facebook said in a statement that it invests billions of dollars each year to keep its community safe, but knows it has more work to do, so it will continue to engage with civil rights groups and other experts when developing tools and technology.

Latest news

WorldAug 22, 2025

Rollover crash involving tour bus on the New York Thruway leaves multiple dead, others injured

A tour bus returning to New York City from Niagara Falls crashed Friday, killing and injuring multiple people, police said. It was not immediately clear what caused the crash on I-90 near Pembroke, which is about 25 miles (40 kilometers) east of Buffalo. Photos taken by bystanders at the scene showed a bus rolled over on its side, just off the highway. “At this time, we have multiple fatalities, multiple entrapments and multiple injuries,” said Trooper James O’Callahan, a spokesperson for the New York State Police. THIS IS A BREAKING NEWS UPDATE. AP’s earlier story follows below. PEMBR
rcmp-investigating-counterfeit-bills-spent-in-sidney-bc
CanadaAug 22, 2025

RCMP investigating counterfeit bills spent in Sidney, BC

Sidney RCMP are investigating after counterfeit bills were used at a local business, prompting a warning to other shop owners and residents. On August 21, 2025, Sidney/North Saanich RCMP responded to a report of a counterfeit $100 bill that was used at a local Sidney business. Initial investigative steps by frontline members showed that the counterfeit bill was “prop money” and could be purchased online and in different denominations. Police are advising all businesses and individuals accepting cash payments to carefully inspect all bills for authenticity. It is an offence to recirculat
carney-says-he-will-travel-to-germany-next-week-to-deepen-ties
CanadaAug 22, 2025

Carney says he will travel to Germany next week to deepen ties

Prime Minister Mark Carney says he will soon travel to Europe in a bid to deepen ties with Germany. He says he will be "picking up discussions" started with German Chancellor Friedrich Merz in the spring when the pair met in Rome and later at the G7 summit in Alberta. Carney says Canada has a good partnership with Germany but he believes it can be better. The German government revealed ahead of Carney's announcement that he would meet with Merz on Tuesday morning. Berlin's statement says the two leaders are expected to discuss current foreign and economic policy issues. Carney says Natural Res
BCAug 22, 2025

Richmond RCMP warns public about rental deposit scams

Richmond RCMP is warning the public of a current trend involving rental deposit scams. Since July of 2025, Richmond RCMP officers are investigating five reports of rental deposit frauds where individual losses range from $400 to $2,600. In most cases, the victims found an online advertisement on a social media platform, contacted the alleged owner and were asked to pay a deposit to secure the property via e-transfer. Once the funds were transferred, the victim soon discovered the property was not available for rent. “We realize the rental market is highly competitive, especially around this
b-c-ostrich-farm-loses-court-bid-to-prevent-avian-flu-cull
BCAug 22, 2025

B.C. ostrich farm loses court bid to prevent avian flu cull

The Federal Court of Appeal has rejected a bid by a British Columbia ostrich farm to prevent the culling of its flock that had been infected with avian flu. The court has dismissed two applications by Universal Ostrich Farms over the cull of about 400 birds, which was sought by the Canadian Food Inspection Agency. It says the "stamping out" policy of the agency, in which infected poultry flocks are killed, is reasonable, and that criteria to apply it had been met in the case of the farm in Edgewood, B.C. The planned cull had drawn opposition from United States officials, including Health Secre

Related News