17.74°C Vancouver

Jun 29, 2020 4:19 PM -

Lululemon, MEC and Arc'teryx join international brands in Facebook ad boycott

Share On
lululemon-mec-and-arcteryxjoin-international-brands-in-facebook-ad-boycott
In this March 29, 2018, file photo, the logo for Facebook appears on screens at the Nasdaq MarketSite in New York's Times Square. THE CANADIAN PRESS/AP/Richard Drew

Lululemon Athletica Inc., Mountain Equipment Co-op and Arc'teryx are joining a growing list of top international brands vowing not to advertise on Facebook Inc. in July because of hateful content that continues to spread on the social media platform.

The Vancouver-based athleticwear companies confirmed to The Canadian Press that they are pulling their paid ads from Facebook and joining the #StopHateForProfit boycott that has already been supported by Coca-Cola, Unilever, Honda America, Patagonia and more.

Champions of the boycott say Facebook has not done enough to keep white supremacists and racist, false and dangerous content off its platform.

They are also disappointed that Facebook has allowed incitement to violence against protesters fighting for racial justice in the wake of the deaths of several Black Americans.

MEC says in an email to The Canadian Press that its boycott came into effect on June 25, when it pulled its organic content and paid ads from Facebook and Instagram until the end of July.

Lululemon tweeted its support for #StopHateForProfit and says it is actively engaging with Facebook to seek meaningful change, while Arc'teryx says Facebook profits will never be worth promoting hate, bigotry, racism, anti-Semitism and violence.

Facebook said in a statement that it invests billions of dollars each year to keep its community safe, but knows it has more work to do, so it will continue to engage with civil rights groups and other experts when developing tools and technology.

Latest news

hundreds-of-athletes-coming-to-surrey-to-participate-in-surrey-open-tennis-tournament
BCJul 31, 2025

Hundreds of athletes coming to Surrey to participate in Surrey Open tennis tournament

The Surrey Open tennis tournament will officially open on Friday evening at Newton Athletic Park in Surrey, but the tournament's preliminary competitions are set to begin on Thursday evening.The Surrey Open tournament, which starts today, will continue until August 10. Players from not only across the country, including BC, but also from the United States will be seen participating in the tournament. A total of about 700 players will be seen participating in the tournament.The tournament is being organized by the Newton Tennis Club and free food will also be available during the tournament. Th
summer-mcintosh-gets-third-gold-medal-at-the-world-swimming-championships
CanadaJul 31, 2025

Summer McIntosh gets third gold medal at the World Swimming Championships

Canadian swimmer Summer McIntosh has won her third consecutive gold medal at the World Swimming Championships being played in Singapore. Today, Summer McIntosh won the gold medal in the women's 200-meter butterfly event with a timing of 2 minutes 1.99 seconds. Summer McIntosh missed out on setting a world record in the event by just .18 seconds (point 18 seconds). She said she wasn't happy with her swim in the final 25 meters but was happy to win the gold medal. In this event, Regan Smith of the United States won the silver medal and Elizabeth Dekkers of Australia won the bronze medal. Meanwh
canadian-tennis-star-eugenie-bouchard-retires-at-national-bank-open
CanadaJul 31, 2025

Canadian tennis star Eugenie Bouchard retires at National Bank Open

Canadian tennis star Eugenie Bouchard has retired from the game of lawn tennis. She played the final match of her professional tennis career yesterday against Belinda Bencic of Switzerland. In this match, 31-year-old Bouchard, who hails from Westmount, Quebec, suffered a 2-6, 6-3, 4-6 defeat. Before the second-round defeat at the National Bank Open, Bouchard made a winning start to the tournament on Wednesday, winning the first round match with 6-4, 2-6, 6-2. Tennis Canada announced before the start of the National Bank Open that Bouchard would retire at any stage that she exits this tourname
prime-minister-carney-says-canada-will-recognize-a-palestinian-state
CanadaJul 30, 2025

Prime Minister Carney says Canada will recognize a Palestinian state

Canada intends to recognize the state of Palestine at the United Nations General Assembly this September. Prime Minister Mark Carney made the announcement today in Ottawa after holding a virtual meeting with his cabinet. Carney says Palestinian statehood depends on elections next year that do not involve Hamas. The prime minister's announcement comes after British Prime Minister Keir (KEER') Starmer said the U-K would officially recognize a Palestinian state if Israel does not implement a ceasefire and drastically scale up aid in the Gaza Strip. Multiple humanitarian groups say starvation is
world-swimming-championship-2025-canada-wins-bronze-in-4x100m-mixed-medley-relay
CanadaJul 30, 2025

World Swimming Championship 2025: Canada wins bronze in 4X100m mixed medley relay

Canadian swimmers performed well on day 4 of the World Swimming Championships being played in Singapore. On one hand, Canada won a bronze medal today and on the other hand, Summer McIntosh, Kylie Masse and Ingrid Wilm did well in their respective events. Today, Canada won the bronze medal in the 4x100-meter mixed medley relay with a timing of 3 minutes 40.90 seconds, thanks to the performances of Kylie Masse, Oliver Dawson, Josh Liendo and Taylor Ruck. In the semi-finals of the women's 200m butterfly event, Summer McIntosh entered the final with a timing of 2 minutes 6.22 seconds. The 18-year-

Related News