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May 22, 2021 4:03 AM -
British Columbia recorded 420 new cases of COVID-19 on Friday, for a total of 141,373 since the pandemic began, along with six new deaths.
The authority's push to get young people vaccinated is being spread on social media platforms like Instagram, Twitter and Facebook.
Lee says they're looking forward to more young people registering, booking and getting their shots as quickly as possible so the pandemic can be put behind us.
The Fraser Health authority is leveraging the fear of missing out in its campaign aimed at convincing young adults to get vaccinated against COVID-19.
Dr. Victoria Lee, the health authority's CEO, says the campaign was developed with social media influencers and aims to show young people what they might miss out on if they don't get vaccinated.
The promotion asks people to picture an immunized world, showing people dancing a music festival, thousands attending a concert and families in a movie theatre.
