Victoria's Secret hires Priyanka Chopra, 6 others in major rebranding bid

American lingerie giant Victoria's Secret on Friday signed a new roster of female brand representatives that includes actor Priyanka Chopra Jonas, to replace its supermodels (or Angels as they were called), and focus on women empowerment, giving a platform to female athletes, activists and entrepreneurs.

Victoria's Secret announced the creation of two new partnerships, designed to positively impact the lives of women. The new partnerships are 'The VS Collective' and 'The Victoria's Secret Global Fund for Women's Cancers'.

Priyanka and six other new brand ambassadors called the 'VS Collective' will model for Victoria's Secret products, advise the brand and promote it on social media.

Announcing her collaboration with the brand, Priyanka posted on her Instagram handle, "Representation matters. It's crucial for us to show EVERYONE all over the world that they matter and are seen! As a founding partner of #TheVSCollective and advisor to the business, this is exactly what I intend to do."