AltBalaji issues apology after plagiarism accusations

Recently the first poster of Ekta Kapoor’s AltBalaji’s upcoming series His Storyy was unveiled. As soon as the poster was out, the makers of the series were accused of plagiarising the poster of Sudhanshu Saria’s romantic drama, Loev (2015). Following the flak, AltBalaji finally issued an apology and also removed the poster from their platforms.

The statement read, “On the 9th of April, we released a poster of His Storyy and were made aware of the existence of Sudhanshu’s Loev poster. The uncanny resemblance and similarity cannot be written off as a mere coincidence. It has been an oversight on part of our design team. For this, we apologise. We respect the creativity of every designer and would never intentionally lift their work nor disregard their talent.”